The Pillars of the Lean Marketing House

The Pillars

of the

Lean Marketing House

This webinar will discuss utilizing a Marketing Funnel and how to apply them as the pillars in my Lean House. I found using Lean techniques not only improved the process but offered an accelerated path of marketing results

You will receive the E-Book "The Pillars of the Lean Marketing House!"

Business901 introduces The Pillars of the Lean Marketing House; learn how to utilize a Marketing Funnel and other techniques in the use of the funnel that were discovered utilizing this concept.  Joe Dager, a Lean Six Sigma Black Belt Marketer will present these topics. 

Dager says, "The Marketing Funnel is an integral part of the Lean Marketing House concept. Applying Lean and Theory of Constraints to this practice open up a completely different understanding of the Hourglass. It opens up and simplifies it for many individuals and companies that have difficulty looking at marketing as a system. It takes theory into actual practice. I have not found a quicker and easier method from converting a stagnate and non-systematic marketing effort into a flood of increased sales. Not only will this method increase sales but typically it will decrease your marketing cost in a relatively short period. The end result also includes a continuous improvement process to keep your marketing ahead of the competition.”

Implementing the Marketing Funnel is a 45-minute webinar based specifically on addressing these issues:

1. Lean Sigma Marketing Principles
2. Creating a Current State Map
3. Simplifying and removing waste in your marketing
4. Segmenting your Customer Base
5. Creating a Customer Centric Budget
6. Creating the PDCA Cycle
7. Determining your Constraint
8. Why your Marketing Funnel will fail without this!

About Joe Dager: Joe, the owner of Business901 is a Lean Six Sigma Black Belt. Business901 is a progressive company providing direction in areas such as Lean Six Sigma marketing and organized referral marketing. Joe provides practical, information-rich, immediately applicable direction that can have immediate impacts on the success of small and mid-sized businesses. His experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing. 

Reliable and Measurable Marketing! 

Business901

Business901 is a progressive coaching company providing direction in areas such as Lean Six Sigma marketing and organized referral marketing. Joe provides practical information and immediately applicable direction that profoundly impacts the success of small and mid-sized businesses. His experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.

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